It's interesting how different people appreciate search engine optimization differently although they have the same understanding that SEO is about how to get on the first page of Google without having to pay per click for each web visitor.
It's true there are different ways to do SEO. Actually, one SEO practitioner said there in fact is no wrong or right way as long as the target of ranking Page 1 is met.
Google, as an illustration, only permits white hat SEO and penalizes link buying. It's a common black hat SEO strategy to contact high PageRank websites and pay them for their link, but Google is not in favor of this. If caught, Google can penalise your site until it is nowhere in the search results to be found. Google desires natural inbound links and gets a website up in the ranking, not for the back links but for one thing only - information.
With the addition of Google+ account, Google already ranks personal and appropriate information along with high quality content. To make your web site appealing to Google, you must do both onsite and offsite optimisation in a way that aligns with the Google principles.
1. Onsite or on-page optimization. SEO starts with setting up your web site to go in with the search results or ranking race. This means resolving your website so that it easily allows Google to find it out of the billions of internet sites competing for one keyword. Onsite optimization requires 20 or more things that need fixing on the site, like placing robots.txt file to permit Google bot to crawl the site, rewriting weird urls, correcting canonical issues, inserting both html and xml website map and making sure that the web site has adequate web copy which Google can see.
Keyword rich meta titles and meta descriptions permit Google to find distinctive content on the site to rank. Google does not have tolerance for duplicate content. Duplicate content problems on the website will brutally break down its rankings. After placing every one of these elements, ensure that there's Google Analytics on all the pages of the website so you as the web site owner would get an unbiased record and reporting of the visitors coming to your site.
2. Offsite optimisation. Simply put you need to update your web site with fresh and quality content so that Google can pick it up and attribute it to your account as a credible source.
3. Google+. Now that Google also places value to private search results, it'll do you good to also make a Google+ account for your web site or business and to be active in giving out information on Google+. Bear in mind though, that Google still mainly relies on organic search when it returns search results.
It's true there are different ways to do SEO. Actually, one SEO practitioner said there in fact is no wrong or right way as long as the target of ranking Page 1 is met.
Google, as an illustration, only permits white hat SEO and penalizes link buying. It's a common black hat SEO strategy to contact high PageRank websites and pay them for their link, but Google is not in favor of this. If caught, Google can penalise your site until it is nowhere in the search results to be found. Google desires natural inbound links and gets a website up in the ranking, not for the back links but for one thing only - information.
With the addition of Google+ account, Google already ranks personal and appropriate information along with high quality content. To make your web site appealing to Google, you must do both onsite and offsite optimisation in a way that aligns with the Google principles.
1. Onsite or on-page optimization. SEO starts with setting up your web site to go in with the search results or ranking race. This means resolving your website so that it easily allows Google to find it out of the billions of internet sites competing for one keyword. Onsite optimization requires 20 or more things that need fixing on the site, like placing robots.txt file to permit Google bot to crawl the site, rewriting weird urls, correcting canonical issues, inserting both html and xml website map and making sure that the web site has adequate web copy which Google can see.
Keyword rich meta titles and meta descriptions permit Google to find distinctive content on the site to rank. Google does not have tolerance for duplicate content. Duplicate content problems on the website will brutally break down its rankings. After placing every one of these elements, ensure that there's Google Analytics on all the pages of the website so you as the web site owner would get an unbiased record and reporting of the visitors coming to your site.
2. Offsite optimisation. Simply put you need to update your web site with fresh and quality content so that Google can pick it up and attribute it to your account as a credible source.
3. Google+. Now that Google also places value to private search results, it'll do you good to also make a Google+ account for your web site or business and to be active in giving out information on Google+. Bear in mind though, that Google still mainly relies on organic search when it returns search results.
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