At the zoo, animals run free and happy. These animals roam around the familiar space of their cages, waiting for enthusiasts to glance upon them with amusement.
This paints a familiar picture, particularly for Google. The popular joke nowadays is that Google, the dominant owner of the search engine market, has turned into a zoo. With its release of Panda and Penguin, it sure is apparent that Google has a thing for animals, black and white creatures to be exact.
Interestingly though, Google's Penguin and Panda are not typical creatures. These improvements from Google are not created to please SEO enthusiasts and Internet marketers. These algorithmic improvements are specifically designed to end the supremacy of black hat SEO. The Penguin and Panda updates are perceived to punish spammy web sites and unscrupulous web entities that are guilty of engaging in bad SEO tactics.
The Panda update in 2011 hunted down websites that didn't pay attention to Google's demand for high quality content. This means that web sites with crappy, purposely plagiarised content taken from other high ranking websites were all happily flushed down the drain by Googlebots. Targetting 12 percent of listings, Google Panda concentrated on websites robbed of content value, those web entities that didn't present Google users with well-written, highly relevant reading material.
Released in 2012, the Penguin update, which influenced 3 percent of listings, sustained Google's desire to put a halt to the mischievous optimisation techniques of crooked web entities and spammers. What did Penguin abhor the most? Certainly it disliked the employment of black hat tactics such as link buying, link scheming, keyword dilution and cloaking. Google Penguin, in a nutshell, planned to reward high quality websites without much emphasis on overly SEO.
Despite the roars and arguments of SEOs and marketers, Google has stayed proud of its massive efforts in ending the practice of black hat SEO and diversifying its algorithms to give more value to end users.
This paints a familiar picture, particularly for Google. The popular joke nowadays is that Google, the dominant owner of the search engine market, has turned into a zoo. With its release of Panda and Penguin, it sure is apparent that Google has a thing for animals, black and white creatures to be exact.
Interestingly though, Google's Penguin and Panda are not typical creatures. These improvements from Google are not created to please SEO enthusiasts and Internet marketers. These algorithmic improvements are specifically designed to end the supremacy of black hat SEO. The Penguin and Panda updates are perceived to punish spammy web sites and unscrupulous web entities that are guilty of engaging in bad SEO tactics.
The Panda update in 2011 hunted down websites that didn't pay attention to Google's demand for high quality content. This means that web sites with crappy, purposely plagiarised content taken from other high ranking websites were all happily flushed down the drain by Googlebots. Targetting 12 percent of listings, Google Panda concentrated on websites robbed of content value, those web entities that didn't present Google users with well-written, highly relevant reading material.
Released in 2012, the Penguin update, which influenced 3 percent of listings, sustained Google's desire to put a halt to the mischievous optimisation techniques of crooked web entities and spammers. What did Penguin abhor the most? Certainly it disliked the employment of black hat tactics such as link buying, link scheming, keyword dilution and cloaking. Google Penguin, in a nutshell, planned to reward high quality websites without much emphasis on overly SEO.
Despite the roars and arguments of SEOs and marketers, Google has stayed proud of its massive efforts in ending the practice of black hat SEO and diversifying its algorithms to give more value to end users.
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