Friday, 23 November 2012

With Do It Yourself SEO You Take Control Of The Message

By Faith Lynch


Working on that website of yours makes something start to happen that will not happen unless you do have that site. Making the things happen that will get people to actually come and visit is another thing. The do it yourself SEO that can be accomplished will be those activities that will attract people.

SEO, as you may know, are those activities that are undertaken on and off your website page to make interested people want to click on your site. The vast majority of these are driven by keywords and phrases that have been selected as representing your offer or niche. It is the manipulation of these that is important.

Since all of this attention is based on the keywords or phrases you have selected for your material, or niche, they must be targeted to get this attention. If they are targeted to the copy and the offering you are making, they can be considered for inclusion in the search engine results pages. If they do not, they simply will probably not be listed.

When beginning the task of this do it yourself SEO, take a few minutes to load your website in several different browsers. If it loads slowly, care must be taken to eliminate as much of what makes it slow. The spider bots do not like the slowness and people, wanting to visit, will not have the patience to allow this to happen.

Those keywords need to be in the domain name. The keywords need to be scattered throughout the copy on the site and there needs to be a lot of copy. The keywords must be in sub headings and these need to be in bold type. They also should be coded in as Header one and Header two style. All of this helps the bots know what is happening on the page and people like the idea of a lot of information, broken down into bite sized pieces.

Off site SEO is another story. Yes, you still need to concern yourself with keywords, however, they are going to be presented in a slightly different set of ways. You will be writing a lot of material. The material will be articles and blogs. You will be posting things on forum posts and guest blogging on other blogs. You will be writing advertising pieces for placement on those types of sites.

All of the many search engines have certain mathematical computations conducted, called algorithms. These help them determine whether the websites they crawl are authoritative. Following those rules will help your website and breaking them will hurt your cause. Many books have been written and a lot of companies exist to help the average website owner follow these guidelines.

Do it yourself SEO is fun and can get you knowledgeable about the way the Internet actually works. It is cheap, you usually only having to spend time, and it can take place at all, or any, hours of the day or night. If you are not getting the traffic you think you deserve, this is definitely something to consider.




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