The SEO environment has transformed into a complex institution with the arrival of Google's Penguin and Panda update. These updates, without doubt, raise the population of online marketers into a complex mind game of rankings and site optimisation. What most analysts are saying is that SEO today is not as easy as it used to be. Even the simple processes concerning keyword research must be rehashed to adhere to the demands of today's austere SEO settings.
Today, conceiving identical keywords no longer produces the results that it used to deliver previously. With the revolutionary changes ushered in by the penguin update, the strict implementation of repetitive, irrelevant keywords and keyword phrases won't do the trick. In a Post Penguin world, the persistent use of low quality anchor texts and illicit backlinking strategies means suicide for website rankings.
Think it's time to spruce up your keyword strategy and focus on niche keywords that can bring your website to a notch higher? Here are effective tips that can get your SEO strategy going:
Go for an in depth keyword research. Identify industry-specific keywords. Google's Keyword Tool can help any keyword researcher. If possible, avoid loosely related words and target only relevant keywords that make sense. Limit your list to 30 keyword choices.
Scrutinise existing rankings. Audit your site's performance. Determine how every web page performs. Assess how every single web page, each bearing specific keywords or keyword phrases, is graded by bots. High ranking pages shall give you an insight as to what keywords can amplify your SEM campaign.
Craft a pairing for keywords and web pages. Match keyword groups to every web page. Keyword groups should bear distinct and relevant words that can embody the industry you are in. Choose a primary keyword that leads all other keywords in search volume.
Today, conceiving identical keywords no longer produces the results that it used to deliver previously. With the revolutionary changes ushered in by the penguin update, the strict implementation of repetitive, irrelevant keywords and keyword phrases won't do the trick. In a Post Penguin world, the persistent use of low quality anchor texts and illicit backlinking strategies means suicide for website rankings.
Think it's time to spruce up your keyword strategy and focus on niche keywords that can bring your website to a notch higher? Here are effective tips that can get your SEO strategy going:
Go for an in depth keyword research. Identify industry-specific keywords. Google's Keyword Tool can help any keyword researcher. If possible, avoid loosely related words and target only relevant keywords that make sense. Limit your list to 30 keyword choices.
Scrutinise existing rankings. Audit your site's performance. Determine how every web page performs. Assess how every single web page, each bearing specific keywords or keyword phrases, is graded by bots. High ranking pages shall give you an insight as to what keywords can amplify your SEM campaign.
Craft a pairing for keywords and web pages. Match keyword groups to every web page. Keyword groups should bear distinct and relevant words that can embody the industry you are in. Choose a primary keyword that leads all other keywords in search volume.
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