Tuesday, 13 November 2012

Tips On How To Restore Your Rankings After The Penguin Launch

By Anne Lopez


Google does it again. After generating a barrage of updates over the past few months, the dominant name in the search engine market does a splendid job piercing the most dishonest bunch of online entities on the Web. The update leaves Internet specialists and marketers in awe, perturbed and worst, petrified.

In a blink of an eye, website rankings plunged to an all time low. The biggest mystery is the far reach of the Penguin. Why did it have to hit the legit sites and leave the other dishonest websites liberated from all the punishment? Because of the alleged unfair business, critics consider Penguin as a flawed update.

Does this call for a refurbished SEO strategy? Yes. Google's Penguin update is specifically formulated to resonate the message that black hat SEO won't just do you any good. Your website's rankings can only climb atop Google if and only if you adhere to webmaster guidelines. Otherwise, you will have to endure every Google penalty that will hit your way.

Google loves to hate black hat SEO. Specifically, it hates tactics like duplicate content, illegal linking, paid directory links, cloaking in web designing, keyword dilution and all other facets of black hat SEO. If y you yearn to eliminate the threats of getting a penalty from Google, then get rid of black hat SEO. Better yet, go for a thorough website clean up!

Earn links only from trusted, industry-related websites. Excessive backlinks from dangerous websites endanger your rankings. Right now, a lot of experts believe that Google hates the illegal link to me and I'll link to you behaviour. If you wish to stay away from the critical eyes of Google, then do not settle for illegal or paid backlinks.

Put up fresh, updated content on your site. Content is king with Google, so take advantage of this scheme. Why issue duplicate content when you can craft high quality articles that make you an authority in your industry? Superior content lures clients to your website!

Collaborate with a reputable white hat SEO company in Singapore to formulate your Internet marketing strategy.




About the Author:



No comments:

Post a Comment