Search engine tools including Google, Yahoo and Bing have become vital tools for any one searching for information, services and products on the Internet. If you are a website owner seeking to trade online, you are probably aware based on your own Internet searches that web surfers rarely seek for any product or service beyond the first few pages of results.
Essentially if you need your site to get adequate traffic (visitors), you have to find a way for your pages to appear in those first few results for important keywords or you are not likely to increase the number of website visitors you get to any reasonable level.
In reality, there is no such thing as a website's position in the search engines. Only individual pages have a position in the search results relative to a search term. For example, a cookery site could have its page on cooking fish ranked seventh. So search engines list web pages according to how much of an authority on the topic they consider the page (and website).
So, if you want to massively boost the volume of your web site traffic, you will have to make your website relevant to search engines for the key phrases you want to target. If you don't optimize your site you are likely to be losing potential traffic, customers and revenue. A lot of website builder resources have some form of in-built optimization.
The good news is that firstly many sites don't optimize their pages very well, and secondly that there are lots of things you can do to optimize your website's content and pages.
Search engines evaluate your websites pages to determine what you flag as important. For example, they will look at whether your keywords are highlighted, how long your pages are, your page or article titles and headers and many other factors. Improving on these can help you get your page ranked higher and to draw traffic.
Make an effort to always include your keywords as part of your page, post and article titles. Note that a keyword can actually be a whole phrase. You should include it exactly as it is written. If possible, at the beginning or near the start of your titles.
Many news websites, include lots of links to other pages within their content. You should copy this format as it helps your website. It also gives your visitors more to read so they may stay longer.
The more you highlight your keywords, the more search engines see that you regard them as important. So, in your articles put your keywords in bold and/or italics. You can also underline them.
You should seek to retain visitors on your site for as long as possible so ensure your page content is at least 500 words long. . In addition don't oversaturate your content with your keywords, instead use as many synonyms as you can find.
If your content contains images you should name your images after your keywords. You can also include key phrases in your image captions and ALT tags.
To summarise, for you to gain higher website ranking and top positions for your web pages you should tweak core aspects of your web content and articles to give you a competitive advantage. Taking the time to do this properly should reward you with a boost in traffic to your site.
Essentially if you need your site to get adequate traffic (visitors), you have to find a way for your pages to appear in those first few results for important keywords or you are not likely to increase the number of website visitors you get to any reasonable level.
In reality, there is no such thing as a website's position in the search engines. Only individual pages have a position in the search results relative to a search term. For example, a cookery site could have its page on cooking fish ranked seventh. So search engines list web pages according to how much of an authority on the topic they consider the page (and website).
So, if you want to massively boost the volume of your web site traffic, you will have to make your website relevant to search engines for the key phrases you want to target. If you don't optimize your site you are likely to be losing potential traffic, customers and revenue. A lot of website builder resources have some form of in-built optimization.
The good news is that firstly many sites don't optimize their pages very well, and secondly that there are lots of things you can do to optimize your website's content and pages.
Search engines evaluate your websites pages to determine what you flag as important. For example, they will look at whether your keywords are highlighted, how long your pages are, your page or article titles and headers and many other factors. Improving on these can help you get your page ranked higher and to draw traffic.
Make an effort to always include your keywords as part of your page, post and article titles. Note that a keyword can actually be a whole phrase. You should include it exactly as it is written. If possible, at the beginning or near the start of your titles.
Many news websites, include lots of links to other pages within their content. You should copy this format as it helps your website. It also gives your visitors more to read so they may stay longer.
The more you highlight your keywords, the more search engines see that you regard them as important. So, in your articles put your keywords in bold and/or italics. You can also underline them.
You should seek to retain visitors on your site for as long as possible so ensure your page content is at least 500 words long. . In addition don't oversaturate your content with your keywords, instead use as many synonyms as you can find.
If your content contains images you should name your images after your keywords. You can also include key phrases in your image captions and ALT tags.
To summarise, for you to gain higher website ranking and top positions for your web pages you should tweak core aspects of your web content and articles to give you a competitive advantage. Taking the time to do this properly should reward you with a boost in traffic to your site.
About the Author:
Ellison Vestner has created many successful sites both as a website designer and niche web site owner. To access an easy to use tool for website ranking including video training, click here now.
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