Friday, 11 January 2013

What it Take to Make Site's Crawl Rate Soar

By Georgene Barsch


Increasing your website's crawl rate means that you want Google bots to visit your website more often. There are many different time frames that search engines use that could range from a few weeks to a few hours time from one "crawl" to the next. When your website is experiencing a high crawl rate it means that you are doing something right - at least according to Google's standards for what is right. Improving your crawl rate means you're going to have better performance from your site - keep reading to learn what you need to do to boost those vital crawl rates.

Slow attracts slow so make sure your pages load quickly if you want crawlers to return to your site quickly. Make it a priority to reduce the load times for your site if you really want Google to pay you a visit more often. It only takes a few small tweaks to improve load times considerably. For example, if you're using heavy images or graphics on your site then cut down on them and use only the necessary ones. Using common sense solutions to boost page load times on your site can easily translate into better attention from Google and other search engines. If you want your website to appear professional and relevant to Google, then make sure you're not overloading it with big and heavy pages. Keep the pages your site has on task and as small as possible. You want to make the pages as small as you can. Content management systems like WordPress have a lot of attractive widgets, be judicious in using them as they may actually cause your page to load more slowly. This is not only necessary to increase the crawl rate of your site but it's also important because having bulky pages won't be appealing to your visitors. Make sure you have a long talk with any designers you hire about what your wishes are.

Host your website on a reliable server because you obviously don't want it to go down at the wrong time. It's impossible to guess about any specific time your website is going to be crawled. So if your server doesn't have the issue of frequent downtimes then it'll obviously be a missed opportunity to have your website crawled. By all means if the hosting service you picked first isn't serving your needs as far as uptime is concerned; it's time to explore your options with other providers out there.

It may not seem all that important at first to go to the trouble of making unique titles but the rewards are well worth the effort. It's a good idea to spend a little time making sure you do this particular task.

Try logging into your Google Webmasters account and increasing your Google crawl rate manually. This feature is only available to site that are established and have been operational for some time so newer sites will not yet be able to take advantage of this step. While it may not seem like that big of a deal to do this, your site can experience a major uptick in "crawls" as a result. Also remember that frequent updates to information and site content also give the Google spiders something to really sink their teeth into. If you want your website to benefit from Google and actually get consistent traffic from it, then it's really important that you focus on taking the necessary steps to get the Google bots to pay a visit to your site frequently. It isn't hard at all to follow these great tips once you get started.




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