Sunday, 27 January 2013

Need To Know More About SEO? White Hat And Black Hat SEO Methods

By Maicel Carroll


The performance of your business on the web is a lot dependent upon the kind of search engine optimization methods that you employ. Search engine optimization plays a key role in generating traffic for your web page. Effective Web optimization methods will help to establish your company as a market leader.

[[To achieve this, you need the assistance of a trustworthy SEO company that uses White hat SEO methods to increase your page ranking. Avoid hiring an SEO service provider that practices Black hat Web optimization methods as they don't stick to SEO rules and can lead to your website getting blacklisted for use of unfair methods.]]

To help you in selecting the best Web optimization service provider, we have discussed here a few commonly used White hat and Black hat Web optimization strategies. Being aware of these methods might help you in making an informed decision.

Creating good quality well written unique content is one among the main aspects of White hat SEO strategies. A website with unique content will automatically rank well in Google results. By achieving a top rank for your webpage you would able to establish your site as an authority in that particular niche.

Making use of the most widely used search terms or keywords within the website content is one more White hat SEO technique. Keywords have to be placed even on the titles and Meta description.

The titles as well as the Meta description which you use in your web pages are the things which appear on the search results. Therefore including SEO key phrases in these places will not only improve the relevancy to the page but even enhances your page ranking.

Hiding content from view is a Black hat SEO method which not only leads to harsh punishment, but even can blacklist your site. This technique is employed to stuff keywords in content, even if it doesn't make sense. However it seldom works now as search engines like Google are more sophisticated, and conscious of this Black hat SEO method.

Similarly, stuffing Meta tags with key phrases describing the page content is a bad idea. Meta descriptions which do not make sense are penalized because search engines consider this a spam technique used to enhance page ranking.

Some SEO specialists who employ Black hat Search engine optimization methods try to enhance your site ranking by creating doorway or gateway pages. These are fake pages that carry lot of highly optimized search term content. They try to link these search phrases to a lead capture page designed for search engines. So web surfers are automatically directed to the target page.

As you see there are a lot of search engine optimization methods which could be used to improve your website page rank. Make sure that your SEO provider employs the right legitimate method to avoid getting your website blacklisted.




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