A lead generation website is one that encourages a visitor to make an inquiry or opt in to get further information about goods and services.
When setting up a new website for the needs of lead generation, or adapting a site that doesn't have an opt-in box, consideration should be made when selecting an e-mail program.
Lead Generation Website Autoresponders
There are several excellent corporations that will handle all your e-mails, for example Aweber and MailChimp. These programs can be built to send out a sequence of pre-written messages as quickly as someone signs up. In most situations you can decide to require a double opt-in process to aid in guarding you and your prospects from getting penalized due to spam complaints or not. I have found requiring prospects to confirm their request for more information significantly reduces the quantity of leads you may at last get.
You'll also need to write your e-mails to provide valuable content - not just a sales pitch. Mull it over. How long do you stay subscribed to an email list that offers nothing less than a crass sales message every other day?
Consider also the information you ask for when you design your opt-in box. People don't like giving out too much information at first, but always get the subscriber's first and last names and you may have a box for any other info important to your business. For instance, you could have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is attempting to find. If you have six different products you can then build six different lists within your email program and target info and other products especially to those people.
When you set up autoresponders or any type of email campaign, it's important that your emails are checked and checked again. Many folks aren't impressed by spelling errors, and rather more won't read an email that is a mile long. Make your mails precise and to the point, and written in short paragraphs, in easy to read chunks.
Once your list has grown to a respectable size, you can send out a monthly newsletter, informing customers about new goods and services you have added.
Address your customer by his first name, not "dear customer" as is typically seen. Write your copy as if you're writing to a buddy, don't blind customers with "get this" or "buy this," it turns folks off. The easiest way to effect a sale is by helping people, by giving them topical information and anything free is usually good, for instance a free e-book.
Ensure that everything you send your customer is important and of worth. If your "unsubscriber" list builds too fast, that's a sure sign you are doing something wrong, although you will always get some folks that unsubscribe.
So understand that your autoresponder and the e-mails you send out are at the heart of your lead generation website. You would not have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply toss away a handful of email pitches. Relate. Form a relationship. Ask for feedback and participation.
A lead generation website never sleeps so you can!
When setting up a new website for the needs of lead generation, or adapting a site that doesn't have an opt-in box, consideration should be made when selecting an e-mail program.
Lead Generation Website Autoresponders
There are several excellent corporations that will handle all your e-mails, for example Aweber and MailChimp. These programs can be built to send out a sequence of pre-written messages as quickly as someone signs up. In most situations you can decide to require a double opt-in process to aid in guarding you and your prospects from getting penalized due to spam complaints or not. I have found requiring prospects to confirm their request for more information significantly reduces the quantity of leads you may at last get.
You'll also need to write your e-mails to provide valuable content - not just a sales pitch. Mull it over. How long do you stay subscribed to an email list that offers nothing less than a crass sales message every other day?
Consider also the information you ask for when you design your opt-in box. People don't like giving out too much information at first, but always get the subscriber's first and last names and you may have a box for any other info important to your business. For instance, you could have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is attempting to find. If you have six different products you can then build six different lists within your email program and target info and other products especially to those people.
When you set up autoresponders or any type of email campaign, it's important that your emails are checked and checked again. Many folks aren't impressed by spelling errors, and rather more won't read an email that is a mile long. Make your mails precise and to the point, and written in short paragraphs, in easy to read chunks.
Once your list has grown to a respectable size, you can send out a monthly newsletter, informing customers about new goods and services you have added.
Address your customer by his first name, not "dear customer" as is typically seen. Write your copy as if you're writing to a buddy, don't blind customers with "get this" or "buy this," it turns folks off. The easiest way to effect a sale is by helping people, by giving them topical information and anything free is usually good, for instance a free e-book.
Ensure that everything you send your customer is important and of worth. If your "unsubscriber" list builds too fast, that's a sure sign you are doing something wrong, although you will always get some folks that unsubscribe.
So understand that your autoresponder and the e-mails you send out are at the heart of your lead generation website. You would not have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply toss away a handful of email pitches. Relate. Form a relationship. Ask for feedback and participation.
A lead generation website never sleeps so you can!
About the Author:
Learn more about Lead Generation Website. Stop by Brian Jones's site where you can find out all about Lead Generation Strategy and what it can do for you.
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