SEO and Your Online Presence
Managing your online presence is about a lot more than just search engine optimization. Companies and individuals must also think about how they're being represented elsewhere on the web, also known as online reputation management. While it's easy to control what goes up on your site, it is almost impossible to control what others say about you on theirs. You could spend every waking moment policing the Internet to track down what others are saying.
Of course, you can't effectively do either SEO or ORM without good social media management. People spend a lot of time sharing information via social media. This can lead to huge advertising coups, like massively popular viral videos. When all of that attention is focused on some negative aspect of your site, however, it can really harm your company. There are also cases in which people who don't know how social media works end up posting things publicly that they intended to keep private. These mistakes get compounded when the attempt to repair the damage is equally inept.
These complex new media are all interconnected and can greatly influence each other, for good or ill. It isn't unusual for companies to outsource this work to professionals. Sadly, it is also not uncommon for people to not think about their online presence as one thing, but rather as separate issues that they hire different companies to take care of. A company that hires one person to handle its SEO and another to handle its social media will likely find that neither is working as well as it should because they aren't taking advantage of the work the other is doing. If you intend to manage most of the work yourself, hiring someone who only does the one thing you aren't doing is fine, but if you intend to outsource all of it, look for a single company instead of multiple companies to do the work. This will reduce delay in creating content and sharing via social networks, for example, as well as prevent duplicative effort or crossed media messaging.
How you present yourself online is a big part of life now for small businesses, corporations, and even individuals. Three things that all website owners should know about and understand are search engine optimization, online reputation management, and social media management. Your online presence is supported by these three things working together.
Search engine optimization is a huge part of creating and growing a successful online presence for you or your company. SEO involves a lot of disparate parts that must all be considered when trying to improve your organic page rank. Your SEO plan has to take into account content, links, and even the way the site itself is built. SEO also often involves paid advertising like pay per click (PPC) ads.
Managing your online presence is about a lot more than just search engine optimization. Companies and individuals must also think about how they're being represented elsewhere on the web, also known as online reputation management. While it's easy to control what goes up on your site, it is almost impossible to control what others say about you on theirs. You could spend every waking moment policing the Internet to track down what others are saying.
Of course, you can't effectively do either SEO or ORM without good social media management. People spend a lot of time sharing information via social media. This can lead to huge advertising coups, like massively popular viral videos. When all of that attention is focused on some negative aspect of your site, however, it can really harm your company. There are also cases in which people who don't know how social media works end up posting things publicly that they intended to keep private. These mistakes get compounded when the attempt to repair the damage is equally inept.
These complex new media are all interconnected and can greatly influence each other, for good or ill. It isn't unusual for companies to outsource this work to professionals. Sadly, it is also not uncommon for people to not think about their online presence as one thing, but rather as separate issues that they hire different companies to take care of. A company that hires one person to handle its SEO and another to handle its social media will likely find that neither is working as well as it should because they aren't taking advantage of the work the other is doing. If you intend to manage most of the work yourself, hiring someone who only does the one thing you aren't doing is fine, but if you intend to outsource all of it, look for a single company instead of multiple companies to do the work. This will reduce delay in creating content and sharing via social networks, for example, as well as prevent duplicative effort or crossed media messaging.
How you present yourself online is a big part of life now for small businesses, corporations, and even individuals. Three things that all website owners should know about and understand are search engine optimization, online reputation management, and social media management. Your online presence is supported by these three things working together.
Search engine optimization is a huge part of creating and growing a successful online presence for you or your company. SEO involves a lot of disparate parts that must all be considered when trying to improve your organic page rank. Your SEO plan has to take into account content, links, and even the way the site itself is built. SEO also often involves paid advertising like pay per click (PPC) ads.
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