Friday, 14 June 2013

First Impressions About Your Website

By Lemon Danika


A well-designed website is probably the single most important aspect of your business marketing these days. The immediate impression that a visitor has when they first view your page has a great impact on their decision to pay for products or services from your business.

When a new potential customer reaches your website, the impression they form is actually less than two-tenths of a second after they view it. The analysis of eye movement garnered from the data helped these researchers determine how long people focus on specific portions of a web page before moving on to another part of the page. These sections included the navigation menu, logo, photos, images and social-media icons. Also important, according to the research team, is the selection of color and images to a web page's design.

Your webpage should be easy to navigate and be clear to understand. Be sure to follow conventions. E-commerce websites have a certain look that most people see as trustworthy and valuable. When someone chooses to use an untested format for their site, they are taking a big chance. Studies show that these designs are not preferred by the public.

Always ensure that the time its takes to load the pages on your website to the minimum. When someone is browsing your site and it's too slow to load, they may not want to stick around. If the pages move quickly and flawlessly, people will keep clicking, and stay on the site much longer.

Something that is critical in the area of first impressions is the layout of the website itself. When someone uses a site, the layout should help guide them to the important segments contained on the page. A well designed layout will help a user navigate, and will add the aesthetic element, ensuring the site appears pleasant.

If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content. The majority of people will believe that the site looks good, which means that the business cares about details and will have better services and products available.

Ratings of appeal are significantly negatively affected by an increase in visual complexity. When there is too much happening on a page, it's not so good looking anymore. Visual appeal, plus design issues relevant to site navigation appeared to exert a strong influence on people's first impressions of a website. Poor interface design is particularly associated with rapid rejection and mistrust of a website. If a new potential customer ends up on your homepage, be sure that it looks professional and attractive, so they want to stay and look around instead of leaving and never coming back.




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