Monday, 24 June 2013

The Pros and Cons of DIY SEO

By Jason Russell


Optimising your website yourself has a number of advantages , but also has numerous disadvantages. So as to ensure the success of your website and therefore the success of your web business, you've got to make sure that that you utilise a good SEO (Search Engine Optimization) technique. This can mean doing the SEO yourself or engaging a team to do it for you.

So can doing your own SEO truly help? Or is hiring an SEO expert a much better option?

The Pros of DIY SEO

Better Control - When you're making your own SEO strategy, this means that you have miles better control over your entire plan and can make any obligatory changes as and when you have to. If something does not work or doesn't make sense, then you can instantly make the adjustment instead of waiting around for your SEO company to do it.

Learn More about SEO - Another great point about doing your own SEO is you can learn plenty about the optimisation process and which methodologies are the best. This will include doing your own key phrase research, writing optimised content, building links, adding tags and using social media to lift your Google page rank.

Save Cash - One of the primary blessings of doing your own SEO is you can save big money. Some SEO firms charge a great deal for their services, so making your own SEO plan can save you a lot of money as well as helping you boost the success of your online company. Alternatively you might search for cheap SEO services which can both assist you in saving cash and also help you develop a well optimized site.

The Cons of DIY SEO

Negative Effects on Site Success - If you have taught yourself SEO, then you could run the chance of harming your internet site. Even if you've done a lot of research into what SEO is and how it operates, you could notice that your efforts have a detrimental effect on your site's success.

There are numerous black hat tricks that have been blacklisted by Google, and if you do not know about these then you could appear as a untrustworthy site. This can finish up suggesting your website is either forced down the pages of Google (making it virtually impossible for web users to find you) or it may be blocked altogether.

Long - Not only will you have to pass some time finding out more about SEO if you were going to "do it yourself", but you would also expend a great deal of time implementing those skills and making all of the necessary changes to your website, blog, links and social media profiles. This could be time that will be far better spent developing other facets of your business.

Overall, hiring cheap SEO services to complete the job may be the answer for successfully optimising your internet site. You can avoid getting blocked by search sites and you can save cash on the development of a successful plan.




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