Thursday, 20 June 2013

Easy Do It Yourself Search Engine Optimization Technique

By Vernon Hogan


Search engine optimization can be a very costly thing to purchase and potentially there are ways to avoid working with professional services if you are in a really tiny localized niche. If you are in a really small localized specific niche, search engine optimization can be an extremely expensive thing to invest in and there are possibly methods to avoid working with professional services. With any internet site you have to provide Google with some "names and numbers" that will allow it to judge whether it is truly deserving or not. The "names" are the keywords that have actually been properly picked and placed. The "numbers" are the quantity and worth of links that are linking from other websites to you.

Social media links are basically useless, even though Google Pluses are not bad. A link coming from a page with a high page rank is worth even more than a link coming from a page with a low page rank.

The perfect link would be from an authority site, with great link appeal, high page rank and content which is relevant to your niche. When you wish to go out and do your own White Hat SEO project you will initially have to choose the sites and bloggers you want to target. For those who are not knowledgeable about search engine optimization jargon "white hat" means "the honest and hard way". So generally you would be doing the work yourself without using any specific software. Hand-picking sites can be rather time consuming but if you have lots of time and no funds, it's most likely your only choice!

The first thing you can do is Google search sites that deal with related topics. Don't expect rival websites to link to you however websites that are in the exact same industry will be pertinent.

Next you can send them an e-mail; copy and paste a standard text however slip in a personal note to let them see that you are an actual person and not an automatic message. If they have a links page simply tell them politely that you would like for them to link to you. Offer to write a short article for them as long as you can add a back-link if they have a blog roll.

If they don't have either of the 2 ask them if you can share something, like some online material, an e-book, e unique report etc and then put the download link on your site. It can be an app, or something that will reduce their work flow somehow. It mustn't be something they would use themselves but something their website users could use.

SEO done in this method actually has the added advantage of advertising your business with possible consumers and so the time and effort invested has double ROI. An SEO company will create hundreds of back-links for you, which is a fact, however they will have back-links primarily from common article directory sites and those short articles will not drive traffic to your website. Instead if you have a back-link placed on a subject related site, it will not only help you with search engine optimization however potentially likewise generate traffic.

The internet is about networking after all, and behind sites and computers you will discover people like you. Expecting individuals to do things simply out of kindness is not sound business reasoning but providing them a little personal advantage will be excellent for all parties involved.




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