Saturday, 13 October 2012

How To Improve Search Engine Optimization Ranking Of Your Videos

By Reed Slidell


Do you want to top your industry? If yes, go ahead and give promotional videos and web video marketing a try. You can have them posted in YouTube for visibility purposes. As you create videos, you must aim for excellent search engine optimization ranking at all times.

As YouTube is now the second largest search engine worldwide, the results it holds can affect the standing of any website in any industry. Just like Google, it continues to be instrumental in drawing more and more online users who are looking for answers to their questions or solutions to their problems on a daily basis.

A lot of entrepreneurs have already discovered this fact and so they produce as many promotional videos as they can to send their sales message across their target market. This scenario has created cut-throat competition among entrepreneurs utilizing websites to boost their sales. Consequently, it is becoming harder for every website to aim for the top rank. Plain use of keywords is no longer enough to secure a decent search engine optimization ranking for your website especially in YouTube. You will need a good set of procedures. The best of them are as follows.

Incorporate The Keyword In Your Video File Name. When it comes to online visibility it is not enough that your keyword be included in the video title. Using it as the file name of your video is what will work better for optimization. Appropriate keyword remains the foundation of being reached by your target audience with the help of the YouTube spiders. It would be easier for YouTube to match searches with your videos as the keyword is already contained in the file name.

Share Your Video Script. Video script is also known as video transcription. It is expected to be rich with the keywords used in optimizing the topic of your video. The good thing about including your video script in the description area is that YouTube and Google find enough content to index.

Take Advantage Of The Closed Caption Feature. This is a brilliant feature of YouTube that allows viewers to consume videos that are created in different native languages. Since it provides additional content for the YouTube spiders to crawl on, it becomes a part of effective search engine optimization ranking. This explains why videos with captions rank better than videos without captions.

Post High Definition Videos. With all the technological advancements happening around, an increased number of high definition videos is sprouting online. This gives more than enough reason for viewers to leave the standard videos behind. It is not true that high definition videos eat a lot of storage space in comparison to standard ones. Additionally, YouTube does not limit the bandwidth because it discourages the posting of such videos. YouTube limits bandwidth to simply limit uploading of films with copyright.

Produce Engaging Videos. Engage your target market with your filmed clips after all they are the ones who can provide you with the highest possible search engine optimization ranking in your niche. They can easily share your video link to everyone in their circles should they find the content helpful and interesting.




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