Sunday, 21 October 2012

Why SEO Has A Lasting Relationship With Google

By Anne Fox


Amidst facing criticisms, Google carried out its new privacy policy last March 1st. The full document about the policy may be obtained when you click on the Terms and Policy link on whatever Google product you are using, including Gmail for example. The heart of the policy is about Google collecting information and recording of the search behaviour so that, it said, it can identify more closely what web users want.

As an example of the use of data collection, you'll sometimes notice when using Gmail that if lately you might have sent several emails to an instructor, then the sponsored links showing on the right hand side of the Gmail interface will be links associated with teachers, tutors, or educational institutions.

Does The Privacy Policy In A Way Obstruct SEO?

If anything, the new privacy policy affirms Google's essence function as being a search engine, amidst it launching Google Search, Plus Your World which is a social networking website.

The slight correlation between the privacy policy and SEO could possibly be because Google will give its users a unique experience in the search based on what information it has collected from the user. For example, if you're using Google Docs and would like to send the document using Gmail, Google can show the email addresses of the Gmail contacts whom it thinks the document is going to be sent to.

Do Google Searchers Have A Say On The Privacy Access?

The beauty of using Google is freedom. As it introduces numerous products which, for some people, do make sense to collaborate, end users still have the option which products to use.

Search Plus Your World, for instance, will give you private search results rather than the public results. But you must sign in to your Google+ account first before you can access personal search. If you want to know the search results on the whole, then don't sign in to Google+. If you need to know what your pals think about a certain search query which you have put into Google, then sign in to your Google+ account to get this information.

Whatever Google rolls out in the future, it will remain loyal to its core structure that is certainly search. As a result, we are seeing a long-term engagement between SEO and Google.




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