Saturday, 20 October 2012

Think About 5 Principles For Your Lead Generation Process

By Conrad Oconnorton


Always looking for just the right system or set of systems that work together to generate the leads you need is, sometimes, frustrating for Internet Marketers. You know that you need to get interested people to look at your offerings, so you need those leads. You also need to know that whatever lead generation process you find, or create, must do a few things to make it work for you the right way.

A good principle to adhere to is to not to spend money until you know where you want to market your product. Doing so will waste a lot of money and time and is part of what can frustrate you to no end. Sending a lot of emails to a purchased email list, for example, might not be the focused effort you need because of the source and interests of these email owners.

For this to happen, you will need to spend a little to a lot of time researching what it is that a lot of people are looking for. You want to know what people are actually typing into their search engine search box. Trying to sell a marketing plan to someone who is looking for a book about caring for their fish will not get you very far.

Getting well written, flawlessly researched and key word rich content out on the Internet will help preserve the main purpose of the Internet. That is to provide the information people need to know to p buy and where to get it. Content can be posted on many venues, such as forums, Linkedin, Facebook or in article directories.

Those first three principles need to be thought out, written down and a plan designed that will promote your product or service to those targeted people in just the right way. Something to be designed into your lead generation process is the use of software promotional tools. These have a specific order in which they work to build upon themselves and create the synergy needed to get people, interested people, focused onto your promotion.

Last, but certainly not least, as they say, having done all of the above and experienced a little success, repeat it again and again. Doing something toward your goal, everyday, does get easier as you are doing and learning and having the fun that it really should be. Do it and then do it again so your earlier efforts are not wasted.

One of the last, bonus principles, is to offer your readers something for free. Something that has value and will let them know you appreciate their time. The best lead generation process in the world will do that and you want to be the best.




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