The lead generation process can be simple, but the general public find the entire process isn't just laborious and time-consuming, it can be fraught with Problems.
First, not all leads are made equal. What you want in order to effectively close your leads is a very qualified lead - meaning the contact info of a person who has somehow expressed an active interest in your product, service or opportunity. The challenge is some corporations keep their lead generation and sales departments separate. So somebody else might have the task of generating leads and get paid for volume. So they produce any kind of lead and pass them on to you. Some could be qualified, some might not be qualified.
Which is disappointing and maddening to say the least, and if part of your income depends on commission from sales, you are probably going to get annoyed too. But do not get angry. Better is just to make your own giant lead generation process and be done with it. Because if you're the one receiving these non qualified leads from whatever company lead generation process they have ready you are simply wasting valuable time. Because you'll make much more if you spend almost all of your time and energy presenting ONLY to qualified prospects.
By creating your own lead generation process, you simply won't have that problem. You may still generate 1 or 2 bad quality leads but generally you'll find yourself making more cash. Especially if you are attempting to build a network marketing business or any business in fact because you want to find yourself in a position of creating too many leads. More potential prospects than you can handle. And from these actual number the very best of the best will rise to the top. Well, theoretically anyhow.
Proven Lead Generation Process
Name or brand recognition can help the lead generation process significantly because people like to conduct business with those they know, like and trust. So make sure to incorporate 1 or 2 trust elements into your system like featuring a well-known company name, guru or brand. If you're promoting a pretty new company, product or opportunity - spatter a few known company logos into your selling pieces like those offered by Credit card or Visa. Add trust elements somehow.
Always have a specific target audience under consideration before designing any prospecting, advertising or informative reports. Who, specifically, is the individual you need to attract. How old are they? How much money do they make? What's their average level of education? Write or design all of your promoting pieces to match these demographics and you'll raise your results. As an example, if you offer mens work boots - writing to all guys generally, including those who work in an office, does not make any sense. Write specially for your target market.
Use the world-wide reach of the internet to attract your audience vs pitching to them. This suggests you need to see what your market is looking for and then make it easy for them to find that information, product with you. And, yes, there's a science to making a good online lead generation process.
However it can be one of the most powerful things you can do...
First, not all leads are made equal. What you want in order to effectively close your leads is a very qualified lead - meaning the contact info of a person who has somehow expressed an active interest in your product, service or opportunity. The challenge is some corporations keep their lead generation and sales departments separate. So somebody else might have the task of generating leads and get paid for volume. So they produce any kind of lead and pass them on to you. Some could be qualified, some might not be qualified.
Which is disappointing and maddening to say the least, and if part of your income depends on commission from sales, you are probably going to get annoyed too. But do not get angry. Better is just to make your own giant lead generation process and be done with it. Because if you're the one receiving these non qualified leads from whatever company lead generation process they have ready you are simply wasting valuable time. Because you'll make much more if you spend almost all of your time and energy presenting ONLY to qualified prospects.
By creating your own lead generation process, you simply won't have that problem. You may still generate 1 or 2 bad quality leads but generally you'll find yourself making more cash. Especially if you are attempting to build a network marketing business or any business in fact because you want to find yourself in a position of creating too many leads. More potential prospects than you can handle. And from these actual number the very best of the best will rise to the top. Well, theoretically anyhow.
Proven Lead Generation Process
Name or brand recognition can help the lead generation process significantly because people like to conduct business with those they know, like and trust. So make sure to incorporate 1 or 2 trust elements into your system like featuring a well-known company name, guru or brand. If you're promoting a pretty new company, product or opportunity - spatter a few known company logos into your selling pieces like those offered by Credit card or Visa. Add trust elements somehow.
Always have a specific target audience under consideration before designing any prospecting, advertising or informative reports. Who, specifically, is the individual you need to attract. How old are they? How much money do they make? What's their average level of education? Write or design all of your promoting pieces to match these demographics and you'll raise your results. As an example, if you offer mens work boots - writing to all guys generally, including those who work in an office, does not make any sense. Write specially for your target market.
Use the world-wide reach of the internet to attract your audience vs pitching to them. This suggests you need to see what your market is looking for and then make it easy for them to find that information, product with you. And, yes, there's a science to making a good online lead generation process.
However it can be one of the most powerful things you can do...
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