After months of carrying out SEO, do you wonder why your effort isn't paying off? A lot of things could be counted in, but one that isn't easily seen by the inexperienced eyes is hidden duplicate content.
Paradoxically, duplicate content is just not always apparent. Most site owners mistakenly think that if the web copy is unique, then the website has zero duplicate content problem. There is certainly another type of content resting within the backend of the website which web visitors do not essentially see, but which Googlebot sees. They are the meta titles and meta descriptions, that may sometimes be incorrectly written as duplicate content.
An optimisation expert may help spot duplicate content issues which most of the time slip through the website owner and developer's eyes.
The site must have Google Webmaster Tools set up, as this tool is very helpful in spotting and presenting html mistakes, including duplicate html titles and meta descriptions.
Take the case of a tuition website which has numerous tutors. It is not uncommon for websites like this to produce tutor profiles for each tutor staff. Parents and students depend on the data presented by these profiles when selecting the best tutor for them. Inadvertently, the html title Tutor 001 is duplicated when the next tutor profiles are labelled Tutor 002 - 100. While each tutor profile is created uniquely, the duplicate content is on the keyword Tutor.
Without being alert to it, tuition web sites may produce duplicate content when they write their Tutor profiles. Supposing there are 234 tutors with each owning a profile that is an html link using the title Tutor Profile 001, then Google will see 234 duplicate keywords on the website's 234 tutor links.
This also can happen to any web site with so many products. As an example, a business selling high end pens might generate so many links to every product. If ever the html title is Pen 001 to 100, then definitely Google will identify this as duplicate because of the keyword Pen occurring 100 times over.
Web site owners do have a very fix for this, and that's to alter the duplicate titles to distinctive keyword based titles and that fixes it.
Paradoxically, duplicate content is just not always apparent. Most site owners mistakenly think that if the web copy is unique, then the website has zero duplicate content problem. There is certainly another type of content resting within the backend of the website which web visitors do not essentially see, but which Googlebot sees. They are the meta titles and meta descriptions, that may sometimes be incorrectly written as duplicate content.
An optimisation expert may help spot duplicate content issues which most of the time slip through the website owner and developer's eyes.
The site must have Google Webmaster Tools set up, as this tool is very helpful in spotting and presenting html mistakes, including duplicate html titles and meta descriptions.
Take the case of a tuition website which has numerous tutors. It is not uncommon for websites like this to produce tutor profiles for each tutor staff. Parents and students depend on the data presented by these profiles when selecting the best tutor for them. Inadvertently, the html title Tutor 001 is duplicated when the next tutor profiles are labelled Tutor 002 - 100. While each tutor profile is created uniquely, the duplicate content is on the keyword Tutor.
Without being alert to it, tuition web sites may produce duplicate content when they write their Tutor profiles. Supposing there are 234 tutors with each owning a profile that is an html link using the title Tutor Profile 001, then Google will see 234 duplicate keywords on the website's 234 tutor links.
This also can happen to any web site with so many products. As an example, a business selling high end pens might generate so many links to every product. If ever the html title is Pen 001 to 100, then definitely Google will identify this as duplicate because of the keyword Pen occurring 100 times over.
Web site owners do have a very fix for this, and that's to alter the duplicate titles to distinctive keyword based titles and that fixes it.
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