1) Like a house that needs renovating to give it a greater appearance and functionality, so does a business web site. If the look of the business web site looks plain and ugly, it is time for an overhaul. A customer of mine had a website designed by a well-known company that gives free business card printing. The look had no appeal and the customer wasn't getting any queries from this particular site. Just like a brick and mortar shop. A consumer will be interested in a professional web designs that is appealing and presentable. Same business rules pertain to the internet. A site that is developed with charm and has excellent demonstration will attract customers. In nature flowers and bees are drawn to the brightest flower, same with your site design.
Tip 1 = have a very well-designed, appealing and easy navigable site, this will attract customers!
2) Your company web site sells products, as the business owner your site doesn't have e-commerce capabilities i.e. the business web site doesn't allow customers to purchase goods online. Without e-commerce the client needs to call the business or fax their order through. This process is very antiquated. For a business to survive and contest with similar businesses in their industry they must offer the capabilities of offering the convenience of a customer to order online. A smart business will try and automate as many systems as possible into their business. When a professional web designs business owner automates systems it places him/her at a unique position. When the small business owner wants to take a holiday, their automated online ordering system will place the customer order, whilst the business owner is relaxing and taking a well-deserved holiday. Every business owner should have a business web design incorporating an e-commerce shopping capabilities and system automation. E-commerce shopping carts boosts revenue and maintain a healthy gross margin for the business owner. Business owners giving something away for free helps by building a customer list/database e.g. I am excited about golf, I go to a golfing website and I discover I can download a tip sheet for improving my golf swing. I am interested in this free tip sheet. So I enter my details in the "opt-in" box and instantaneously I receive the tip sheet. I am happy because I have the tip sheet to improve my swing & the business owner is glad because they have my name and e-mail address. Now the business owner can promote other golfing stock that may appeal to me.
Tip 2 = have a business web site with e-commerce & opt-in box capabilities.
3) The style of the business web site lacks Web 2.0 technology. Every site today should have social websites capabilities i.e. Facebook, Twitter and You Tube. I won't go into depth regarding Social Media Advertising. I will write another article on this subject in the future. Today's business people need to be incorporating the Social Media Marketing approaches into their marketing campaigns. If company "X" has 10,000 Facebook followers on their Facebook page and decide to run a 25% discount off their services or products. Company "X" at the touch of a "Facebook Status Update" can send this message to 10,000 followers. This is the best/cheapest marketing effort I know of and the conversion of sales can be tracked by using analytical software, therefore allowing it to be possible for the business owner to estimate their return-on-investment (ROI).
Tip 3 = take part in web 2.0 technologies especially social media.
Shane Glass (Managing Director) job has spanned Corporate Banking, Business Broking and I.T. My business "Web Business 2 Go" supplies the market a professional and low-cost professional web designs, SEO, Web Strategy, Web Analystics, Business Internet Marketing and Digital Product Creation company.
Tip 1 = have a very well-designed, appealing and easy navigable site, this will attract customers!
2) Your company web site sells products, as the business owner your site doesn't have e-commerce capabilities i.e. the business web site doesn't allow customers to purchase goods online. Without e-commerce the client needs to call the business or fax their order through. This process is very antiquated. For a business to survive and contest with similar businesses in their industry they must offer the capabilities of offering the convenience of a customer to order online. A smart business will try and automate as many systems as possible into their business. When a professional web designs business owner automates systems it places him/her at a unique position. When the small business owner wants to take a holiday, their automated online ordering system will place the customer order, whilst the business owner is relaxing and taking a well-deserved holiday. Every business owner should have a business web design incorporating an e-commerce shopping capabilities and system automation. E-commerce shopping carts boosts revenue and maintain a healthy gross margin for the business owner. Business owners giving something away for free helps by building a customer list/database e.g. I am excited about golf, I go to a golfing website and I discover I can download a tip sheet for improving my golf swing. I am interested in this free tip sheet. So I enter my details in the "opt-in" box and instantaneously I receive the tip sheet. I am happy because I have the tip sheet to improve my swing & the business owner is glad because they have my name and e-mail address. Now the business owner can promote other golfing stock that may appeal to me.
Tip 2 = have a business web site with e-commerce & opt-in box capabilities.
3) The style of the business web site lacks Web 2.0 technology. Every site today should have social websites capabilities i.e. Facebook, Twitter and You Tube. I won't go into depth regarding Social Media Advertising. I will write another article on this subject in the future. Today's business people need to be incorporating the Social Media Marketing approaches into their marketing campaigns. If company "X" has 10,000 Facebook followers on their Facebook page and decide to run a 25% discount off their services or products. Company "X" at the touch of a "Facebook Status Update" can send this message to 10,000 followers. This is the best/cheapest marketing effort I know of and the conversion of sales can be tracked by using analytical software, therefore allowing it to be possible for the business owner to estimate their return-on-investment (ROI).
Tip 3 = take part in web 2.0 technologies especially social media.
Shane Glass (Managing Director) job has spanned Corporate Banking, Business Broking and I.T. My business "Web Business 2 Go" supplies the market a professional and low-cost professional web designs, SEO, Web Strategy, Web Analystics, Business Internet Marketing and Digital Product Creation company.
About the Author:
Professional Web Designsprofessionally look elegant website and applying w3c standards that is how a website should be. Professional Web Designs by this, Google search engine will love your website, and it sure Google will hype up your website in no time.
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