Sunday, 21 October 2012

Onsite Optimisation: 3 Oft-Neglected Things That Cripple SEO

By Kate Freeman


It is true that SEO or search engine optimisation is just not a strict Science. Depending on how you look at it, SEO can be a game you play with Google and endeavor to win, or a baffling and frustrating maze or puzzle you cannot seem to figure out. This may be because some people perform SEO while not anchoring their method to SEO on rock-solid principles. Many people make the blunder of thinking that creating articles on their blog using the correct keywords and the right keyword density is adequate to make the blog emerge on the front page of Google.

Is your web site struggling in the ranking in spite of you creating content pieces which you deem are SEO focused? Here are 3 items which are crucial but really easy to forget for the reason that they are too apparent.

Check For Adequate Web Copy

A website that has insufficient article will be hard to rank. Your website has to have minimum 500 words to explain about your products or services. The web copy, or the text that appears on your web site, must be ingeniously written so that they keywords come out naturally. You should not overdo the keywords or else Google will flag it as keyword bombing.

Check The Duration Of Your Website's Domain Name Registration

Most site owners don't care much about the number of years their web site domain name is signed up. Some just register their domain name for the least one year. But registering your domain name for 5 years or more is actually good for ranking. It indicates to Google that you are a legit site and not a fly-by-night organization. Google will thus have better confidence in voting for you to appear on its front page.

Study The Diagnostics Report From Google Webmaster Tools

As there are a lot of items involved when carrying out onsite optimisation, it's not impossible to miss out items even for the expert SEO specialist, especially items which the website owner unintentionally does.

Diagnostics by Google Webmaster Tools will pinpoint these hidden errors. Site owners must particularly pay attention to duplicate meta description and meta titles. Google has zero tolerance for duplicate content. This is like losing a screw in the engine which would then just cause the gas to leak.




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